CASE STUDY: LOGITECH G
#PlayAdvanced Challenge
Client Challenge
Logitech G, a leading brand in gaming peripherals, wanted to promote its new G PRO X wireless gaming headset to a Gen Z and Millennial gaming audience across the UK and Europe. The challenge was to drive awareness and build credibility among casual and competitive gamers, differentiate the headset in a crowded market, and reach authentic micro-gaming creators with strong community influence.
Our Approach
1. Micro-Creator Discovery & Vetting
We sourced 35 micro-influencers in the gaming and tech space, including Twitch streamers, YouTube gamers, and TikTok creators. All had 5K–50K followers, high engagement (avg. 6%+), and niche credibility in areas like FPS, eSports, and PC building across the UK, Germany, France, and the Netherlands.
2. Campaign Concept: #PlayAdvanced Challenge
We created a unified hashtag and challenged each influencer to test the G PRO X headset live on-stream or in review content. They were tasked with sharing one hero post and two stories highlighting key features like the Blue VO!CE mic and wireless technology.
3. Product Seeding & Creator Kits
We sent custom kits to all creators, including the G PRO X headset, branded packaging with LED lighting, and a “Play Advanced” mission card. Personalization was key to increasing the likelihood of organic shares.
Results
| Total Micro-Creators Used | 35 across 4 countries |
| Average Follower Range | 5K–50K per creator |
| Total Campaign Reach | 1.2 million+ |
| Engagement Rate (avg) | 7.4% |
| Total UGC Collected | 100+ assets |
| Traffic to Product Page | +22% |
| Cost per Engagement (CPE) | £0.07 |
| Creator Retention Rate | 18 creators re-engaged |
Key Wins
This campaign proved that micro-creators offer high trust and real influence within the gaming niche. We created an evergreen library of authentic user-generated content that Logitech could repurpose across paid ads, newsletters, and retail. Most importantly, we built lasting relationships with emerging gaming voices, solidifying Logitech G's position as a community-driven brand.
How We Can Do This For You
At Pixel Reach, we design tech & gaming campaigns that feel native, not forced. Whether you're launching a new gaming mouse, app, or console — we can help you deliver measurable, performance-based results.
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